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What is your Personal Brand?

Posted on 9th June 2020 by Trudy Dickson

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Be proactive in building your reputation and influencing what people think of you and believe about you.

Building a personal brand is the process of developing a set of associations and offerings, which ultimately promotes what your employer will gain by hiring you and the unique benefits you will bring. This is your value proposition.

The process of developing a personal brand will allow you recognise your own unique talents and strengths and what is important to you in your career. By answering the following questions, you will start to see your value proposition coming together.


  • What are you known for?
  • What type of work do you love and thrive on? (i.e. what would you do for free?)
  • What type of work environment allows you to flourish?
  • How do you add value to your employer/s in addition to the job description?
  • What do you hope to achieve in your career?

Consider your answers and identify any themes, then craft them into a personal statement. Your statement should be unique, relevant and compelling. The themes identified in this process should be used consistently across your resume and LinkedIn profile, and all of your career communications, particularly using the same key words which make up your value proposition.

The ability to identify and articulate your value proposition and promote your personal brand is a powerful tool to help you be acknowledged and gain respect, and stand out from your competitors. There are many articles available on personal branding and personal value propositions which can provide more information and tips on developing and promoting your brand, or if you need even more help, you can seek advice from a Personal Branding Consultant.

Looking for help? Click to learn about our Interview Coaching which includes a session on building your personal brand and how to describe that in a compelling story to potential employers.